Category : Guest Post
You may be aware of the fact that Instagram is one of the most popular social media channels that have nearly a billion of active users. Out of them a major percentage looks for their favorite brands and products. If you can also put the image of your product on this visual platform, chances are high that you will gain a lot of followers to your site like most of the businesses, small or large.
However, it is easier said and thought than done. You will need to follow the right Instagram marketing strategy to ensure that you gain an increased number of traffic towards your site. One of the best ways to market a product effectively and productively is by using the Instagram hashtags.
Like all other users, you too may be well aware of hashtags and the power of it to drive a large number of people for a specific post or a cause. These hashtags will enable you to create a group that will always follow your brand and be acquainted of the latest updates and news. You may be well aware of the hashtags that are used in Twitter and Facebook and how these works. It helps in lots of ways such as:
- To keep your topics organized such as posting the right pictures at the right time so that more people can view it
- To help your business message make the right connection with the right people at the right time and
- To make the Instagram followers more interested to visit your site to read more about your business and product.
In short, it will help you to increase the number of traffic to your site which is the primary objective of any business. This will increase the potential of your business, increase your sales volume and generate more revenue from your business.
Follow specific hashtags
The same concept and power of hashtags works on Instagram.All you have to do to ensure your business does well to gain more traffic is follow specific hashtags and use it in your regular Instagram feed. This will help you connect with your followers in a much better way who may be potentially interested in knowing more about your product or service. As a result, you can ask them to visit your site to know more and therefore turn them into your potential customer.
However, the key to success in this regard is to knowwhich specific hashtags resonate in the best possible way with your target audience. Therefore, the most important thing is to determine these specific hashtags. For this you will need to use and rely on different tools that Instagram has on offer for you so that you can create as well as measure the impact of the specific hashtags.
The next step to follow after selecting the right hashtags to use for your business marketing campaign is to create a better strategy to use these hashtags in the best possible way.
- First, you will need to know that though Instagram allows you to include up to 30 hashtags for each post, using so many may not serve your purpose at its best. It might confuse your users and they may not follow the right ones being in a confused state. It is the best to find out the most relevant ones to use for your post.
- Second, you will have to research for the best hashtags to use. This is an important step that most businesses skip and therefore end up getting an average or below par response from their users. A proper research for Instagram hashtags will enable you not only to see which are the best and most productive hashtags but also help you to know how many accounts are using that hashtag.
If you want to build amore effective hashtag strategy, you will also need to combine different hashtags from four different categories. If you can combine these different hashtags in the best possible way it will help you a great deal in maximizing the performance of your post. This will eventually help you to reach out to more of your target audience.
Hashtags of different kinds are helpful for a business to target both local as well as national and international audience. Since you will be found by a large number of Instagram followers it will be far easier and more effective to get more leads and increase your sales volume.
Instagram search algorithm
Using the right type of hashtags will enable you to make the best use of the Instagramsearch algorithm. This when is done effectively will help you to get more users to view your content tat will correspond to their needs.
Instagram also has a lot of Analytics on offer for you to choose to make your business profile more productive, responsive and effective. For this you will not only need to select the best hashtags and a create a clear strategy to use them, you will also need to make them work in the best and the most desired way.
- For this first you will need to make sure that all the different types of hashtags you have chosen are working in tandem Abd to the best of their capabilities. It is also required to ensure that they are working for and not against your business.
- Next you will need to use the Instagram Analytics to get the real data about the performance of the hashtags and the impact it has created. This way you will also come to know about the who, when and where of the users and their engagement, both from your target audience and beyond.
There are lots of such free analytics tools that you can use to get all of these valuable insights. You will know about the usefulness of your marketing efforts and find out more about your Instagram followers. Therefore, do not skip the hashtag research and use it in the most strategic way to get more traffic top your site.
Article Written by:
Walter Moore – Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.